Photo of Dr. Jolene Smyth

Jolene Smyth, PhD, is an Associate Professor in the Department of Sociology at the University of Nebraska-Lincoln and the Director of UNL’s survey data collection center, the Bureau of Sociological Research. She teaches graduate level courses on Data Collection Methods and Questionnaire Design. She is a co-author of the fourth edition (2014) of Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (with Don A. Dillman and Leah Melani Christian). She has also published number of journal articles and book chapters on such topics as the effectiveness of web surveys, multiple-answer questions, open-ended questions, scalar questions, visual design, Internet surveys, context effects in web surveys, mode preference, within-household selection in self-administered surveys, survey sponsorship, and mixed-mode surveys.

Jolene Smyth’s research focuses on improving data collection processes through the reduction of measurement and nonresponse error. Her current research examines how questionnaire design impacts interviewer/respondent interactions and responses in telephone surveys, how various questionnaire design features (e.g., question wording, visual emphasis, response scales, etc.) impact responses in both interviewer and self-administered surveys, and mobile web survey design.